Vision Care For Just Pennies A Day
A low-cost, high-value benefit that can significantly decrease
overall health care expenses
By Robert Elsas
Vice President of Business Development, Davis Vision
Today, the cost of eyewear alone (frames and lenses) averages
over $244.59 nationally (20/20, 2002, Jobson Publications). Add
a comprehensive eye examination costing $60 to $100, and the average
complete eye care experience can easily cost well over $300. For
the average family of four, this is a significant medical expenditure.
For just "pennies a day," you could provide one of the most desired
specialty benefitsa benefit proven to improve an individual's
quality of life, office morale and productivity.

A Positive Impact on Insurance Premiums...
A vision benefit can potentially decrease an employer's
overall health insurance premiums. Both the American Academy of
Ophthalmology and the American Optometry Association recommend that
everyone have a regularly scheduled eye health examination to detect
early signs of eye disease. Many eye disorders, like glaucoma, develop
gradually and have no immediate symptoms, which is why they should
be detected early to prevent serious vision loss. A comprehensive
eye examination effects early diagnosis of many systemic diseases
including hypertension, arteriosclerosis, diabetes, Graves' disease,
as well as common eye diseases such as glaucoma and cataracts.

A Growing Need for Corrective Eyewear...
Statistics indicate that over 70% of the workforce now requires
corrective eyewear. The Baby Boom generation (representing a very
vocal majority of the workforce) has entered their 40's and 50's
and are now experiencing the natural age-related progressive loss
of focusing ability. Memos and reports once read with ease now need
to be held out at a little more than an arm's length to be read
comfortably.
School-age children can also benefit from a vision program. One
out of four children, ages 5 to 12, needs corrective eyewear. Many
parents regularly take their children to the family doctor or dentist
for checkups, yet they rely on vision screenings offered in schools
to detect vision challenges. While school screenings may identify
severe problems with a child's vision, they are not thorough enough
to expose problems of eye muscle coordination, eye disease, peripheral
vision or shortcomings in near/distance vision, among other potential
conditions. Visual impairment in these areas can be a significant
handicap to a child's intellectual, emotional, and social growth
and development, especially since 80% of all learning in the first
12 years takes place visually.

Controlling Cost, Ensuring Quality, Delivering A "Feel Good" Benefit...
Employees and their families will truly enjoy this health benefit
and its many advantages. It is a wellness benefit, meaning beneficiaries
do not have to be sick in order to use it. In addition, unlike medical
or dental coverage, beneficiaries receive a popular fashion itemeyeglasses
or contact lenseswhich not only enhances their ability to
see, but can also complement their appearance.

Maximum Safety...
A vision benefit can also enhance an organization's risk management
program by reducing tragic and expensive eye injuries that result
in worker's compensation claims. In work environments where there
is a significant probability of eye injury, the Occupational Safety
and Health Administration (OSHA) mandates suitable eye protection.
By offering a safety eyewear benefit, you can provide adequate protection
while correcting vision problems, to maximize safety in the workplace.

VDT Concerns...
Productivity in the workplace can also be improved with prescriptive
eyewear designed for use with Video Display Terminals (VDTs). Use
of computers has resulted in increased complaints of blurred vision,
eye discomfort and fatigue. Special VDT eye care programs have been
developed to provide prescriptive eyewear which alleviates eye fatigue
and eye strain resulting from visually intense, close up work on
the computer. Many employers combine a VDT program with the dress
eyewear benefit to maximize the overall vision care program's value.
Consolidating a basic vision care program with a VDT program realizes
cost savings by:
- eliminating duplicative eye examinations
- reducing dispensing fees to providers through coordinated eyewear
orders
- streamlining administrative costs
- managing both needs through a consolidated approach to assure
proper utilization. To qualify for the VDT pair:
- The VDT Rx must differ significantly from the dress Rx, by
power, lens type or segment height.
- A light tint (no more than 30%) may be applied.

Pennies A Day Solution...
As employers work to manage health care benefits for optimal outcomes,
they continuously seek plans to further enhance the value of the
benefit package. Health care purchasers realize that a managed vision
care program can be provided for a small percentage of the typical
health care dollar - the equivalent of "just pennies a day." This
small percentage, together with long-term rate guarantees, predictable
costs and integrated controls on the delivery system, results in
optimum cost effectiveness for clients and members.
For just "pennies a day," you can provide a wellness
benefit that more than pays for itself.
"Nothing
on this web site is intended, nor should it be construed, as professional advice.
Those reviewing the information should consult with a qualified professional."
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